How do I promote more women into sales leadership? Thanks for asking, because it does take a conscious effort (otherwise we wouldn’t be having this discussion, would we?). After I briefly give you some “whys,” I’ll share ideas on “hows” that I’ve learned over my 3 years with the amazing community of #GirlsClub.

If you’re ready to beat 25% and take advantage of the power women bring to sales (higher quota achievement being one), there are about 20 things you can do about it. Doing five of them will wind you up on our list of Top 25 Companies Where Women Want to Work (you’re welcome sales recruiters).

Culture is never what you intend. It isn’t even what you communicate as your expectations. It surely isn’t what you write down during a half-day offsite about mission, values and culture. To be blunt: Your culture is what you and your leaders tolerate.